What Features Determine Domains To Be Rare
Anyone can purchase an unregistered domain name and operate a website , but if you want sales from web visitors, advertising CPM and pay per click revenue share or resale value, you are going to have to pay more for a premium domain name. There is an entire niche built around the process of identifying, acquiring and divesting premium domain names for profit. Daily 100’s of high level domain names hit the auction block, many being purchased for 10,000’s – 100,000’s and even $1Millions. So what constitutes a domain name “premium?”
Short and sweet is often the best way to go. You want keywords that are actively searched on the internet, simple to remember, and have good probability of ranking well in the search engines. Common words identifying popular products or services are choice with the greatest potential to make the most profit. The strongest are types of categories; segments that provide services customers pay for, like refinancing.
Single word domains are best as they tend to have the most search volume. Having a single word domain is like writing the book on the subject. If you own refinance.com, you are now something of the leading authority on the niche. 2 & 3 word domain names are less attractive, and hyphenated names are worth still less. Adding an adjective to a name however can enhance its value by adding that ‘zing’ factor, like ”rare” properties, instead of simply properties. Acronyms are also a good opportunity. Like IBM, there are many companies who go by acronyms and the correct three or four letter combination can be worth as much as any word .com.
Suffixes are another significant element. While dotcom remains on top, dotnet, dotorg, dotbiz, .info and country suffixes like dotuk.coare also valuable. Clean domains with a weaker suffix tend to be worth more than more lengthy names with a .com.
There are two major types of premium domain names; those which naturally get more visitors and those that are interesting more for the branding potential than the hits they bring already. In the instance of the 1st category, there are several options to go about things. The ticket to discovering domains with loftier resale potential is buyer enthusiasm. It does not matter if you think the domain name you are looking at is a good one if no other buyer wants to purchase it. Choose generic names, key words and combinations that get a lot of use online already.
There are several ways you can evaluate the viability of your targeted domain name. The easiest option is to enter it in to a search engine to see how many websites the name returns. The greater the number, the stronger the name is. There are also many tools out there to help gauge the strength of a name, some of which are available for free. The Yahoo suggestion tool spring to mind. These high traffic domains can be flipped for a profit or they can be hosted with pay per click until a buyer comes along. Parking a domain name could generate income through advertising revenue if the name is searched enough.
valuable domain names for sale
The other kind of rare domain name is valued less for its commonality as a search word and more for the name itself. If a business is seeking for a certain name, you wish to be the person to have it available for sale. Often these domain names can sell for as much as the high traffic domain names if not more, as businesses are after something very particular, advertising a product or a service.
Like coin collections, the value of premium domains is often most dependent on what the buyer is willing to pay. Always remember that the perceived price of premium domain names are ultimately worth what someone is willing to pay for it.
