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Everyone these days knows about the importance of SEO for a web site owner. But let us discuss few guidelines that also help in the search engine optimization.

First things first, you need to decide whether you want to compete with others in your niche, or choose keywords that drive traffic, but are not highly competitive. For example if your site is related to banking sector then some commonly used keywords used is Student Loan or Bank Loan or Equity Loan. These are highly competitive keywords, so instead you may look at re-arranging the words, so instead of student loan, maybe loan student. The Search engine treats Student Loan & Loan Student as two different keywords. For a more in depth look at SEO and keyword selection, check out this free SEO report.

A number of Top SEO Consultants or Optimizers always suggest web site owners to select one primary keyword from the domain or Sub domain name of their website and use it in the content of the website. There are lots of free SEO tools to help you accomplish this task.

If you have more than one keyword, one can use hyphens to create URL’s with names such as seo-tools, seo-guidelines, seo-help etc.

The other approach will be using the other important keywords in the file and directory names.
Remember a Search engine does not like pages that have many errors. To keep the WebPages free from errors, one should declare the type of document at the beginning & also should validate the CSS & HTML Coding.

When mentioning your primary keyword in the title of the page, it is good to have a descriptive tag, incorporating your keywords. As this will be displayed in the search engine results, one should choose the words carefully.

We all know the importance of those H or heading tags when it comes to optimizing your site.So, make sure to include important keywords in that tags.But, make sure that it does have any similarity with the title of the page.

Get into the habit of using like phrases and words to compliment your keywords throughout the content of your pages. Please remember to use attractive keywords when inserting in those Meta tags since these are the ones that will be displayed in the search engine results.

The sites that have many images can make use of tags for better description of those images.

Try to avoid the use of too much flash in your site design; the search engines do not like too much flash on a site. Focus more on giving a rich content on each page. Make sure that the site does not get spammed; else it may lead to decline in getting the proper page ranking in the search engines.