Invest In Domains

Crawling is a term used to illustrate the behavior of search engine spiders (also known as ‘bots’ (short for robots) which are computer programs written to ‘read’ websites. These spiders utilize links to go from one website to the other (hence the need to get links to your website).

Crawling frequency is a measure of how often a Busby SEO Test website gets ‘read’ by a search engine. This frequency depends on a number of issues but the two main factors you want to worry about are:

• Freshness (how often is the site content updated)
• Site importance (measured by the amount of links pointing to that website)

Search engines rank web pages, not websites. This is a basic but crucial distinction, because it says that you can optimize individual pages for diverse search terms, thus giving your website more points of entry and a greater chance to gain traffic.

Each search engine (by the way, we are only considering the top 3 search engines, and even then we will focus mainly on Google – more on this later) ranks and displays search results differently.

Knowing how Each search engine (Google, Yahoo And MSN) displays search results is important because they give you clues to various entry points to the first page of search results for any of your target terms.

Also, understanding the components of the information displayed for every individual search listing will better help you optimize your websites.

Most searchers do not go beyond from the first page of results. Reason? Searchers either find something they need (from the first 10 results or one of the sites they click through to) or they go back to the search box and change their search query to be more specific.

To confirm this, think about your own searching patterns – do you delve way deep into the 20th page of search results to get something, or do you click on the first few results, browse a few sites then return to refine your search query?

Note:
Search habits have evolved into a somewhat iterative process (search, browse, refine your query, repeat – until you find what you are looking for).

Each search engine displays a search result pretty much the same way – page title + a brief snippet of explanation for that page either picked up from the page itself or from that page’s DMOZ listing. (Note: dmoz.org is the largest human edited website directory on the internet)

Sometimes, Google and Yahoo also offer extra links to internal sections of a site. Yahoo also lists the directory page where the site is listed (if that site is in the Yahoo directory) as well as referencing sections of the page itself (named anchors).

MSN offers the least amount of information, but this should modify as the search engine matures.

Having links to specific sections of your Busby SEO Test website will help searchers narrow down their search on your site, making it more likely for them to discover the information they are looking for (and if you have done your work right, earning you new site readers / users more easily).

Not each website gets such treatment. Having a popular site (lots of backlinks) helps, but what helps even more is having a clear navigational Expect search engines to structure on your website / web page, one that is available to search engines also offer the ability to as well as users. In other words, how you organize your website and where you ‘bookmark’ search results place your site navigation links is important.

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